Hold up, didnt you write a post saying that this was absolutely unsexy and all sorts rubbish disguised as a blog post – well New Year New Me folks or as the kids say these days “mah life mah rules” ( wait.. do kids really say this ? smh )

So how does something unsexy become sexy in the six odd months that it took me to “write” this – its not like an assistant director comes along and quips – “Sir, thoda aur glamour chahiye” and proceeds to strip off a couple of articles of clothing from an already scantily clad item girl ( thats peak objectification right there – my analogy game seems to be weak AND sexist at the same time – note to self – stop watching bollywood movies )

For many starting their own company is a way to be your own “boss” – AS IF! (side note – this couldnt be farther from the truth – suck it up and continue working for your corporate overlords if you think otherwise ). What makes all the unsexy part of it worthwhile – and i dare say pushes it into the zone of sexiness – ( i actually paused for a minute here – im usually typing away like an over eager puppy) – is the number of people you inspire – colleagues, relatives & anyone for that matter. Any modicum of success that you may achieve is immediately used as ammo by the people who like reminding their kids about “Sharmaji ka ladka”. I’ve actually had people hunt down my number from the internet – they proceed to explain to you on how they are starting their own venture and/or how their kids are super inspired by you ( 9/10 times its in your chosen domain only 🤷🏾‍♂️ ). It’s oddly therapeutic to watch your company take a life of its own – there comes a point where it just functions without needing you at all 🥲. Allows you to write inane pieces of advice on the internet masquerading as blogs.

It’s uniquely satisfying to read amazing things said about your company, getting big name clients on board ( not going to name drop) – and in the process make some money. The cherry on the cake is always the fact that nobody REALLY believes that you could do it. Honestly. No body really believes – not even yourself – well at least i didnt. Cut to 7 years later – we have 3 stores nationwide – and are number one in e-commerce for our category ( it is a pretty niche category though – whatever it takes to be number one eh ?) . Knowing what i know NOW about business – i would never think that shipping super duper high end custom build PCs across the country would be a good idea – it even reads ridiculously typing it out.

Its pretty sexy the work we do, I could’ve said we do pretty awesome work – but i CHOOSE to write sexy. As with all the wrong things, habits & fetishes i have in my life at the moment – i blame the internet. “Sexy” is often misused to the point of being a parliamentary substitute for the word “Fuck” (and that my friend has instantly made this blog post not safe for children – sorry shaktiman) – we do a fucking great job btw. Which brings me to the next thing i want to get off my chest (brain?) – Its kind of sad how the internet has compressed the collective vocabulary of the world , along with razor thin attention spans – i squarely put the blame on cat videos and gold digger pranks. The absolute rubbish content which i consume these days is not even funny and is infact borderline sad (well technically some of it IS funny – rubbish nonetheless)!

What’s really sad though – is how nobody cares about written content any more – I’ve had wet-dreams of becoming an author, a famous “blogger” – pen is mightier than the sword kind of bull-shit. I mean imagine if i was saying these things about startups – WHILE i was twerking in hot pants – how many views would that get ? (please dont picture that – instead PictureThis – its awesome the work we do here 😀 )

Do drop a comment – and let me know if this assortment of random characters held your feeble attention span for longer than a fucking cat video.

Until the next time i have absolutely nothing better to do,

-BHAI